Eight categories. Built for production.
Retainer-led, measurable, and yours when we hand off.
Voice & phone AI
Phone work, off your team's desk.
Inbound calls answered around the clock. Outbound calls placed on a cadence. Voicemails parsed and routed. IVR replaced with conversational front-ends on the same number. Phone work is high-friction, high-value, and almost always understaffed. We build the agents that pick up the slack.
What we ship
- AI receptionists (24/7 inbound, qualified, routed)
- Outbound voice and sales callbacks
- IVR replacement on existing numbers
- Voicemail-to-action (transcription, classification, ticket creation)
- Call QA and analytics
Conversational agents
Where your customers and team already talk.
Web chat agents that deflect support and qualify leads. Internal Slack and Teams agents that answer ops questions instantly. Messaging agents on WhatsApp and Telegram for two-way customer flows. RAG agents that turn your own SOPs, training docs, and policies into a single conversational interface.
What we ship
- Web chat agents (customer-facing)
- Internal Slack and Teams agents
- WhatsApp / Telegram messaging agents
- RAG and internal Q&A over your documents
Email, calendar & executive assistant
The work nobody wants to do.
Inbox triage with classification, priority, and draft responses for review. Scheduling agents that handle one-on-one booking with context. Sales-inbox automation that captures, qualifies, and writes back to your CRM. Executive-assistant patterns: research, summarization, drafting, follow-up. The unsexy work, automated cleanly.
What we ship
- Inbox triage and draft response
- Executive assistant agents (research, drafting, summarization)
- Sales-inbox automation (lead capture into CRM)
- Scheduling agents (one-on-one booking with context)
Document & data operations
Filed correctly the first time.
Intake forms, invoices, contracts, reports. Parsed, classified, validated, routed. We extract structured fields from PDFs, images, and free text. We sanitize and deduplicate. We catch the anomalies. The downstream system gets clean data; your team stops being the human OCR.
What we ship
- Intake-form processing
- Invoice and receipt extraction (AP automation)
- Contract review and redlining
- Report generation
- Data classification and routing
- Data validation, sanitation, deduplication
Workflow automation & internal tooling
The glue and the dashboard.
Custom workflow automations across n8n, Make, Zapier, Pipedream, or hand-rolled code. CRM augmentation with hygiene, enrichment, and judgment-aware lead scoring. Custom internal interfaces (admin UIs, search, classification dashboards) built for your operators and owned by you. Forward-deployed prototyping when the right answer is to build a small version next to the operator and iterate.
What we ship
- Custom workflow automations (n8n, Make, Zapier, custom code)
- CRM augmentation (HubSpot, Salesforce, Attio)
- Internal tooling and admin UIs (yours when we hand off)
- Integration glue between SaaS tools that don't talk
- Forward-deployed prototyping (rapid-cycle work alongside the operator)
Research & intelligence agents
Agents that think so your team doesn't have to.
Multi-step research pipelines that run scheduled or on demand. Browser-using agents that fill forms, scrape sites without APIs, and collect data across the web. Multi-agent orchestrations with planner-executor patterns when the task requires more than a single shot. Ongoing intel: weekly briefs, market sentiment dashboards, competitive monitoring.
What we ship
- Multi-step research agents (deep research, competitive intel)
- Browser-using agents (Computer Use, Playwright, Browserbase)
- Multi-agent orchestrations (planner-executor patterns)
- Ongoing analysis and insight generation pipelines
Sales & customer-funnel augmentation
From first touch to closed ticket.
Inbound lead qualification with CRM sync. Auto-enrichment from public data on form submission. Lead scoring with explainable judgment, not just rules. Outreach personalization at scale (positioned as internal tooling, not as a campaign service). On the support side: ticket triage and response drafting in Zendesk, Intercom, Freshdesk, plus knowledge-base agents that deflect what they can.
What we ship
- Lead qualification agents (form, chat, voice)
- Lead enrichment (auto-enrich on inbound)
- Lead scoring with judgment (model that explains itself)
- Outreach personalization at scale
- Ticket triage and response drafting
- Knowledge-base agents (self-serve Q&A from your docs)
Web & brand operations
Audits and pipelines, not designs and campaigns.
Site audits across design, SEO, GEO/AEO, security, and performance. Site optimization: speed, accessibility, conversion-funnel hygiene, schema and markup automation. Social-content pipelines that handle research, ideation, drafting, and scheduling. You own the brand voice. We wire the loop.
What we ship
- Site audits (design, SEO/GEO/AEO, security, performance)
- Site optimization (performance, security, accessibility, conversion)
- Social-content automation (research, ideation, draft, schedule)
What we do not do.
Web and brand work at MadeFire is operational. We build pipelines, run audits, and optimize what is already there. We do not own the strategy or the copy.
- • No marketing site rebuilds from scratch
- • No paid ad campaigns
- • No SEO or social content writing
- • No brand strategy or visual identity
Discovery & roadmap.
Every engagement begins with a paid Discovery. We map your operations, identify the highest-leverage automation opportunities, and recommend a specific tier or scope. The output is a build path, not a deck. Vendor selection and build-versus-buy questions are answered here, not as standalone advisory.
See pricing for the Discovery feeCustom fine-tuning and embeddings live inside retainers when a use case earns it. Standalone ML engineering without a downstream automation is not what we sell.
Not sure which fits?
Start with the intake. We'll ask the right questions and tell you exactly where to focus, with no obligation to proceed.
Start the intake